Fractional CTO for E-commerce
Scale your e-commerce platform with expert technology leadership. From D2C brands to marketplaces, I help retail businesses build platforms that convert, personalize, and grow.
E-commerce Challenges I Solve
From platform performance to personalization, technology drives e-commerce success.
Platform Scalability
Handle traffic spikes during sales events. Architecture that scales from 1,000 to 1,000,000 orders without breaking.
Personalization & Recommendations
AI-powered product recommendations, personalized experiences, and dynamic content. My Utelly background in content discovery directly applies.
Marketplace Architecture
Multi-vendor platforms, seller tools, and complex inventory management systems that scale.
Headless Commerce
Modern composable architecture. Best-of-breed tools connected through APIs for flexibility and speed.
Mobile & Omnichannel
Native apps, PWAs, and unified commerce experiences across web, mobile, and retail.
Fashion Tech Expertise
Size recommendations, visual search, virtual try-on, and fashion-specific challenges.
E-commerce Services
Platform Architecture
Design e-commerce systems that handle millions of products and transactions efficiently.
AI Personalization
Product recommendations, search relevance, and personalized experiences that drive conversion.
Performance Optimization
Page speed, Core Web Vitals, and checkout optimization that improves conversion rates.
E-commerce Data Stack
Data aggregation and enrichment for Shopify data. Modern stack with Airbyte, dbt, ThoughtSpot, and GoodData.
Marketplace Development
Multi-vendor platforms, seller onboarding, and marketplace economics.
Mobile Commerce
Native apps, PWAs, and mobile-first experiences that drive mobile conversion.
E-commerce Experience
From D2C brands to marketplaces, platforms I've helped build and scale.
Recommendation Engine
Built personalization systems at Utelly that served 10M+ users. Same principles apply to product recommendations.
Content discovery expertise
Platform Performance
Optimized e-commerce platforms for Black Friday traffic spikes. Core Web Vitals improvements that boost conversion.
Sub-second page loads
E-commerce Data Stack
Built data aggregation and enrichment pipelines for Shopify stores. Airbyte, dbt, and BI tools for actionable insights.
Airbyte, dbt, ThoughtSpot, GoodData
E-commerce CTO FAQ
What e-commerce platforms do you work with?
How do you improve e-commerce conversion rates?
Can you help with Black Friday/peak traffic preparation?
What about AI-powered personalization?
Ready to Scale Your E-commerce?
Let's discuss how to take your platform to the next level. Free consultation.